Fergus, Ontario
July 24-27, 2008

Promotion of the Fergus Truck Show

The Fergus Truck Show is promoted in the following ways

1) Press Releases – radio and television stations, industry publications, community newspapers and daily    newspapers with coverage of all South-Western Ontario areas

2) Paid Advertising – local community newspapers (circulation of 116,000 per week)

3) Paid Advertising – selected trucking industry publications (circulation of 125,000 per week)

4) Radio – paid advertising on selected Southern Ontario station (s) (4 million listeners)

5) Magazines – paid advertising in specialty tourism and information publications (over 190,000 copies)

6) Flyers – 12,000 information flyers are distributed via the Chamber of Commerce and information offices

7) Posters – 2000 posters circulated mainly throughout Ontario

8) Co-Op Advertising – with Centre Wellington Chamber of Commerce

9) Interviews – TV, radio and print media

10) Festival and Events Ontario – as a member the Fergus Truck Show receives Event Listings in tourism / special event and government publications

11) Upcoming events – trucking industry publications

12) Word of Mouth – coast to coast around the world

13) Website – www.fergustruckshow.com.  Links to other sites is continually expanding